Our Story

Rooted in the Highlands, Delivered with Swiss Precision

Every cup in the Pekoe collection carries the story of its origin — the altitude, the mist, the hands that harvested it. We exist to make sure that story reaches you unaltered.

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Why Pekoe?
Pekoe

Pekoe takes its name from the Chinese term báiháo (白毫), the fine white down on young tea leaves that marks an especially delicate harvest and exceptional quality.

The word later travelled through the language of tea, and we chose Pekoe because it captures the precision, tenderness, and clarity we expect from every lot we source for Switzerland.

Sri Lanka — known to the world as Ceylon during the golden age of tea — sits between 6° and 10° north of the equator, where the convergence of monsoon winds, high rainfall, and extraordinary altitude creates conditions found nowhere else on earth.

The steep mountain gardens of Nuwara Eliya, Dimbula, Uva, and Uda Pussellawa — all above 1,800m — yield leaves of exceptional brightness and clarity. White teas emerge honey-sweet and floral; black teas arrive with a bright, citrus-edged character that has made Ceylon famous since the 1870s; green teas grown here carry a clean, mineral freshness unrivalled in other origins.

We chose Ceylon because it is, simply, one of the most traceable and characterful tea origins in the world. Every estate has its own microclimate, its own harvest timing, its own fingerprint in the cup.

The Sourcing Story

Pekoe was built on a refusal to compromise. Most tea sold in Europe passes through three or four intermediary hands before reaching the consumer — blended, standardised, and stripped of the qualities that make a great single-estate tea remarkable.

We work directly with twelve certified organic partner gardens across four distinct tea regions of Sri Lanka — Nuwara Eliya, Dimbula, Uva, and Uda Pussellawa. We visit estates, meet the gardeners and factory managers, and agree on purchase terms that reflect a fair return for exceptional work. No auction floors. No commodity blending. Every lot we bring to Switzerland is purchased with a specific destination in mind.

Each shipment undergoes independent quality assessment in Colombo before export, and again upon arrival in Switzerland — ensuring that what you receive is exactly what we selected at origin.

From garden to dispatch, every lot is traceable to a specific estate, elevation, and harvest season.

The Swiss Connection

The Swiss Connection

01

Switzerland is a natural home for a brand built on precision, honesty, and craft. The Swiss relationship with quality is not a marketing concept — it is a cultural inheritance. Clocks, watches, chocolate, cheese: the common thread is an insistence on getting the details right, every time.

02

Pekoe applies that same discipline to tea. Our operations are based in Zürich, where we handle customs clearance, quality checks, storage, and fulfilment under Swiss food safety standards. Every batch is labelled with full traceability information and stored at controlled humidity until dispatch.

03

For our B2B partners — the specialty tea shops, the independent cafés, the boutique hotels across the German-speaking, French-speaking, and Italian-speaking regions — we offer the consistency and reliability that Swiss sourcing demands. Same origin. Same quality. Every time.

What We Stand For

What We Stand For

01

Quality Without Compromise

We select only teas that pass our three-stage evaluation: sensory assessment at the garden, independent lab testing in Colombo, and a final tasting in Zürich. If a batch does not meet the standard, it does not travel.

02

Authentic Origin

Single-origin is not a marketing label for us — it is a commitment. Every product carries the name of the estate and the harvest region. We never blend across origins, and we never obscure provenance.

03

Sustainability & Fair Trade

We pay above-market rates to our partner gardens and require adherence to environmental and labour standards as a condition of partnership. Our packaging uses recycled and recyclable materials, and we offset the carbon footprint of each shipment.

04

Transparency

We publish the origin, elevation, and harvest season of every product we sell. If you want to know which hillside your tea came from, we can tell you. That level of transparency is rare in the industry — and we think it should be the norm.

Tea is not a commodity. It is a relationship between a place, the people who tend it, and the person who drinks it. Our job is to protect that relationship.
Pekoe
12+
Partner Gardens
1,800m+
Avg. Elevation
4
Tea Regions
100%
Single-Origin

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Pekoe at its finest?